Martocci points to its Senegalese series in which local musicians “record their instruments, their native sound, and then have a great producer, Iss 814, who fuses the sounds together… and each of these packs has an educational charitable aspect,” he says.Īs the effects of the coronavirus pandemic continue to cause hardship – and decimate live music – industry insiders are mulling over how to support musicians and help them find crucial new revenue streams, and Splice could play a key role in this. Musicians from around the world can put together Splice sample packs. It’s also helping new types of music reach a global audience. More than 20 per cent of the audio packs released on Splice’s marketplace so far in 2020 are from female producers. Four per cent of Splice’s user base was female at the end of 2018, double the industry norm, according to the company. The company has placed a significant emphasis on female producers. “It’s been an incredible journey for her,” he says. He mentions Karra, a dance/electronic artist who was working at a sandwich chain when she made her first sample pack for Splice, and has now featured on Grammy-nominated tracks and secured a record deal.
“In addition to that, it's also made careers for people,” he says. The royalties it pays represent a new revenue stream for musicians at a difficult time for the industry, according to Martocci. During the coronavirus lockdown period, it reported a nearly 50 per cent increase in daily sound downloads, to 1.1 million. Splice has raised $104.5 million in venture funding since launch. It's hard to find tools that enable collaboration.” “And it seemed like with music and music production there was really a lack of that same ecosystem. You hear these terms like ‘open source’ and how collaborative things are,” he says.
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“One of the things you come to realise as a software developer is that we have this amazing ecosystem. When that sold to Skype for $85 million in 2011, he knew his next company would be based around music. Its success has been fuelled by internationally renowned musicians Lil Nas X’s hit song "Panini", featured a sample from Splice.īefore Splice, Martocci set up the messaging app GroupMe. By the end of 2019, the company had paid out $25 million to creators, whose samples have been used on everything from adverts to hit singles. The creators of the loops are compensated according to how many times they’ve been downloaded. Anyone can subscribe for $7.99 a month and gain access to the library and up to 100 downloads a month that they can use in their songs with no obligation to pay any further royalties. “We have a lot of different products, but primarily we're known for our library of royalty-free samples and loops,” says Martocci, who is also CEO.
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